about us

Our bilingual and multicultural team consists of individuals with extensive backgrounds in language and cultural training.  

We sincerely care about our communities and understand them from within, that’s the Spanish International difference!  Our firm has worked with startup businesses, divisions of public corporations as well as individuals traveling to Spanish speaking regions.  We are a team uniquely interested in helping our clients reach the Spanish-speaking communities either in the U.S. or overseas.

our corporate clients

Our clients include: Google, Volkswagen, Waldbridge, Dura Automotive, Harvard Industries, Arbutus Group, BASF, McKenna Assoc., Buesser & Buesser, National Safety Council site for Online Defensive Driving, CleanPolish

about the founder

Originally from Madrid, Spain, Joaquin Frias relocated to Detroit, Michigan following the completion of his MBA at Case Western Reserve University in Cleveland, Ohio.  While working in the banking industry he recognized a need within the business community for language and cultural training for companies with operations in Spanish speaking regions within the U.S. and abroad.

From his experience working in international business as well as with a world renowned cross-cultural agency, Joaquin has developed specialized curricula for language and cultural training programs.

Joaquin is passionate about exposing his clients to comprehensive language and cultural training programs to help them realize their full potential in connecting with the Spanish speaking cultures.  Additionally, Joaquin is an adjunct Spanish professor and teaches at the following institutions: